The new paradigm for chemistry industry

Client:UNIChem
Country: Indonesia
Type: Brand Basic, Identity & Environment

Unichem Candi Industri is one of the leader in producing special minerals as well as chemicals for oil & gas industry, mining and other related services to various industries. Company mission is to continually provides professional services by promoting a reputation for excellence and value while fully anticipating, then recognizing the needs and expectations of our customers.

Client: UNIChem
Country: Indonesia
Type: Brand Basic, Identity & Environment

In order to compete and perform in the market as a differentiated and relevant player connected to the heavy industry, Unichem has built a powerful brand, defined by an authentic ambition, a unique trajectory based on the company’s differentiating qualities, a clear portfolio of products, a powerful brand story and an iconic visual identity.

In collaboration with Mahardhika, Unichem crafted its ambition, leading the minerals and chemical industry by continually progress toward total reliability and satisfaction. This ambitious goal requires empowering the masterbrand, from the brand concept, basic, identity, environment as well as transforming key touchpoints and experiences to accompany Unichem on this growth journey.