Creating healthy dental clinic

Client: Teeth Tooth
Country: Indonesia
Type: Brand Management & Communication

Healthy dental clinic of Gigi Sehat has grown rapidly and they want it to grow bigger, by planning to create a new dental clinic for broader consumers. We were engaged to help launch a new healthy dental clinic for that matter. In hopes of making this place more than an ordinary dentist, the brand communication needed to engage directly to customers who are visiting the place.

It will inspire all dentists and staffs to care more about patients who come visiting by asking, on how they are doing during the day, how’s their family doing, what kind sort of future activities they will have, etc. Everything is jotted down by the dentist staff, so that when the same patients return, they can all reunite with the last story told. All these effort is to give the impression that the dentist’s clinic is not daunting after all.

Client: Teeth Tooth
Country: Indonesia
Type: Brand Development & Communication

We created a rhyming name, Teeth Tooth, to sounds more amusing to the target market they want to achieve, yet it associates with dental. Creating the world to engage with younger audience without feeling anxious if they are going to the dentist.

The imagery that we constructed represents molars teeth in much simpler icon. We choose the colour that can be accepted by many people. At the heart of the whole brand experience, we created a design language that would bring to life a friendly concept and welcoming to younger and older audience. The result brought an unforgettable exposure as for the look and feel of the brand identity, while building on the recognition that has been established amongst an attentive audience.