Attracts new fans to join esports team

Client: Pain Train
Country: Indonesia
Type: Visual Identity

Funded by PT. Dua Kelinci, Pain Train is a tasked of making an esports team to expand the network towards electronic games. The sector, predicted to be worth billions of dollar by 2035 and it will be crowded with players endlessly. In the first stage, we generated words and ideas suggested by key themes: hilariously entertaining. Finally, the name was Pain Train, scored for its relevance, meaningfulness and memorability.

We created a symbolic identity to generate expressions which reflect the states of matter in esports – memory, attention, motor and planning skills, as well as building a uniform and designing apparels for the tournament.

Client: Pain Train
Country: Indonesia
Type: Visual Identity

This is a springboard approach for future growth. The identity has had an immediate impact, giving the team a unique and identifiable presence in a crowded and challenging new industry. Its distinct yet amusing look and feel generates consistent recognition of the Pain Train brand, while its flexibility supports the business’s ambitions to collaborate Dua Kelinci’s main products amidst electronic gaming market.