An absolute aesthetic clinic school

Client: Miracle Academy
Country: Indonesia
Type: Brand Development

Considering the growth that Miracle aesthetic has been experiencing, it was decided to start it’s aesthetic clinic school brand building process as part of an off-shore promotion strategy; boosting the enterpreneur sectors with greater local exposure for Miracle Academy internal aesthetic physicians, general practitioner from outside the clinic as well as newly graduated medical student and an investment attraction. Miracle aesthetic asked us to concept, design, build a new brand identity along with the experiences to attract those target market students enter the school.

We did some research to young doctors to explore the potential of the school. Miracle aesthetic along with our team held a workshop, to determine the character, vision, mission and the whole concept of Miracle Academy. Taking inspiration from the brand’s concept ‘Aesthetic and Knowledge’, our solution for the new identity was book & skin – the tip of the book talks about education & successful element, where as skin talks about layer and aesthetic. They both matched.

Client: Miracle Academy
Country: Indonesia
Type: Brand Development

We developed a brand core idea: “Beautypreneur”. This would serve as the anchor for the student and turn them into a beauty enterpreneur where the school always faciliate them to do business decisions after graduate from the school. Miracle Academy now has a memorable aesthetic school brand, whenever those people needs to extend their performane in aesthetic business or even pursue knowledge to higher level, they will look for the school. Miracle Academy brand has been very well received with most public acceptance a few months after the launch.