Fit in into water heater market

Client: Daalderop
Country: Indonesia
Type: Brand Management & Communication

Since 1880, Daalderop electric water heaters have become the company that produced most advanced water heaters products in the world. Daalderop has been serving Indonesian families for more than 20 years now and forward. With the commitment of providing the best water heater product assurance and the best services for the comfort and security of families in Indonesia.

In response to their commitment, we undertook research to understand Daalderop performance and their customer needs across multiple audience segments to identify opportunities for the products, positioning and brand. We develop values for internal, external and partners, so that those commitment can be recognized by stakeholders. Creating taglines ‘Your Partner in Warmth’, Daalderop try to communicates that partnership is all about trusting each other, in this case, trusting Daalderop as water heating products.

Client: Daalderop
Country: Indonesia
Type: Brand Management & Communication

We add visual identity guidelines that has been formed by the central Daalderop in Holland, which can still be adapted for Indonesian market. Along with guidelines for communication campaign ‘Renew You’. We set the direction of this brand on which media to go to and what activities are needed by this brand to develop. From visual pattern aid to exhibition booth design, we set the clear direction to make Daalderop’s brand becomes trustable. Now, Daalderop has shift to the symbol of the best and safest water heater in Indonesia.