Rebranding a whole new concept

Client: Cake Boss
Country: Indonesia
Type: Brand Development & Experience

Cake Boss is a bakery store that provide an affordable yet delicous variety of cakes and personified to ease customer expenses. It commemorates joy and accomplishment for special occasions, creating masterpieces for most important celebrations – birthday, wedding, companies / organizations’ activation.

As our team rebranding the whole brand image, our goal was to establish a strong bakery store that could easy for people to remember and to help refresh the customer‘s experience. To do this, we develop brand core idea for Cake Boss as the ‘more interesting bakery for everyone’. We brought a brand characteristic of warm, innovative and focused to blend with brand core idea.

Client: Cake Boss
Country: Indonesia
Type: Brand Development & Experience

We developed a visual identity that was vibrant and lively to support each other’s brand image. We partnered with interior design team to provide a delightful ambience and environment for customers. Interior layout is made easier to take the bread easily and quickly, much more convenience. We designed powerful experiences to support the brand as a trusted authority in the bakery market.

Results were so astonishing, they immediately opened 2 new outlets and all outlets were revised according to the brand image. There are many new enthusiasts and liking the concept along with their shopping experience.