Building a derivative sanitary brand

Client: AIR Sanitary
Country: Indonesia
Type: Brand Management & Communication

AIR and AER are two different brands under the same parent company, which is Sutindo Group. To make a clear and distinct proposition between brands under the group, we made a revamp on AIR’s branding. AIR presents as a derivative of AER in a more affordable way.

AIR has vision to provide sanitary products with quality above the price. AIR believes that the quality of human life can be improved when people and communities have well sanitation standards. AIR cares about the quality of life for people and communities. To gain that kind of trust, AIR commits to give excellence and reliable product for the sake of a better living.

Client: AIR Sanitary
Country: Indonesia
Type: Brand Management & Communication

With its tagline, “Your Sanitation Solution”, AIR is to answer the sanitation needs of many people’s lives. It delivers three primary values, such as: Tough, Affordable, and Simple. As for the visuals, we use red and blue as the leading colors to create an economical and playful persona. A wave graphic exploration is also occupying to support. Also, a sans-serif typography to give some modern touch.

In the end, we want the visual to be able to convey the message that is affordable to have quality products sanitary for everyone.