Reviving brand image with photography

Client: AER Photography
Country: Indonesia
Type: Photography

One way to strengthen an identity within a brand, is to choose the right images that are consistently being used. Hence those images that are displayed at various touch points, will be easily remembered by many people. Following the AER Imagery System Guidelines that we have created for them, we seizing the exact requirement in it. We focus on two things: family and individual talents who are using the fittings and sanitary wares. It should provide ‘stories’ or emotional ambience in photo materials (showing humanism and product functionality).

Client: AER Photography
Country: Indonesia
Type: Photography

In highlighting the brand’s technology products, the touch of a human hand is also needed, such as the touch of a remote control to display the sophistication of the products technology. All of this effort is to aim an improvement the image of the AER brand, so that anyone who sees this brand, does not merely see the product and it’s functionality, but sees the human side of the photo material.